Tagged: business

How to Use an External Light Meterwith Film

From time to time, I get an itch to produce tutorials for fellow photographers. It usually starts with a Facebook post asking a question, or a friend seeking help. In one of my favorite Facebook groups, I’ve recently noticed a lot of questions about how to use an external light meter with film.

It’s so much easier for me to record a short video to demonstrate my techniques. So in the video below I quickly cover how to use an external light meter with film. However, the video isn’t specific to film. I also cover how I use the same meter for digital photography. The video is specific to color film, as black and white film is a little different. Once I got used to using an external light meter, it quickly became part of my regular arsenal. I pretty much never work without a light meter.

I also take some time to cover mistakes people commonly make when using an external light meter. Keep in mind that there are as many ways to meter as there are photographers. What I describe is my method for metering. There are many other methods that work well for other photographers. That being said, there definitely are bad methods too. Just find the best metering method for you.

You might also consider following my YouTube photography channel for additional video tutorials, or keeping up with my latest work on Instagram.

Architecting Lightroom 5 for Speed

Let’s face it – Lightroom is a two faced beast. Like the Roman god Janus, Lightroom presents photographers with two distinctly different faces. On the one side, Lightroom contains some amazing functionality. For a wedding photographer, Lightroom contains 90-95% of what you would want for photo editing and digital asset management. I would even argue Lightroom has too much functionality (book module…anyone, anyone?). On the other side lies Lightroom’s problem. Ever since Lightroom 3, application performance has deteriorate. Import, culling, sorting, editing and exporting have all become dog slow functions. So, professional photographers live with a two-sided compromise – love the functionality, hate the performance. If you love Lightroom’s functionality, but crave more speed, then read on.

My setup

Before I jump into a bunch of suggestions for changing things around, let me first familiarize you with my setup. I am going to use my setup as an example to help illustrate my points. I’ll be the first to admit that my brand new 2013 Mac Pro is not representative of most users. That’s OK, it’s only being used for an example, and not for benchmarking. In fact, you’ll find no benchmarks here (more on that in a moment). lightroom-architecture-01-20140213 What’s important to note about my system is the various disc types and how they’re connected to the computer. Nikon D4 is a memory card reader simply connected by USB3. Nearly all photographers would import photos in this manner. Macintosh HD is a PCI-connected SSD drive. By far, this is the fastest drive on the system (nearly 1,000 MB/s), but it’s also the smallest and most costly. External is a huge Drobo 5D storage array connected via Thunderbolt. The Thunderbolt connection is fast and the Drobo is the largest disc. Backup is also connected via Thunderbolt. It’s not the largest or the fastest, but it’s just for backup.

Location, location, location

Correctly choosing where to store Lightroom data can have a large impact on speed. Through lot’s of reading and some extensive testing, I’ve arrived at a solution that works well for me, and should work well for most. I’m not including benchmarks because everyone has different systems and discs, so a benchmark just wouldn’t make any comparative sense. Instead, I’ll explain the theory below. But first, recommendations for where to store what –

  • Lightroom catalog – the fastest disc you have, ideally an SSD drive. The disc should also use your fastest interconnect. PCI, SATA and Thunderbolt would be ideal. USB2 and Firewire would not.
  • Lightroom cache folder – same as above – put it on your fastest disc.
  • Main photo archive – A large disc with a reasonably fast connection. Because most of us have terabytes of photos, cost trumps speed for this disc.
  • Backup – A large, cheap disc. Need not be terribly fast, as long as it doesn’t cause your backup jobs to lag.

lightroom-architecture-02-20140213 As you can see above, I import via a USB3 card reader directly to the “Ingest” folder on the External drive. After I cull the photos to identify the selects, I import them via Lightroom 5, which moves the selects to the main Photos folder. This also loads up the Lightroom Catalog and Lightroom Cache with info on the new photos. Because my Macintosh HD drive is the fastest, my Lightroom catalogs and cache files live there. Quick side note – I do not cull in Lightroom. No matter the setup, I find it way too slow due to the idiotic insistence on pre-rendering RAW files. Instead, I use Photo Mechanic by CameraBits (more on that in a future post).

Why this works

Interestingly, Lightroom is really “chatty” with catalogs and cache, but not so much with the native RAW files. When editing photos, sorting or adjusting metadata, Lightroom “talks” most to the catalog and cache files. Also, it does so in small chunks of data. It rarely references the native files at all. This means that the most accessed data (catalog and cache) should live on the fastest disc. Because the native photos files aren’t accessed much, they have the freedom to live anywhere. Sure, you could also put them on your fastest disc. However, if you managing an archive as large as mine, that could get really expensive.

Technical tidbits

So what’s happening under the covers? Imagine a hard drive is a popular grocery store on a Sunday just after church let’s out. It’s a busy time with many shoppers buying lots of things. Upfront are the registers with lots of people waiting in line. Just like the grocery store, your hard disk has a line, or queue. When not much is happening, the queue is essentially zero. However, when lot’s of data is being written, the queue can get rather long. Even worse, when lot’s of people are buying just one or two items, the lines are insane. Just like the grocery store, writing lots of little data bits to a disk can really slow things down. As you work, Lightroom needs to write lots of little updates to the catalog and cache. Therefore, the queue can get long and performance suffers. To combat this, we simply use faster and faster disks. Hence, raw disc speed and the speed of the connection is important – primarily for the catalog/cache disk.

For Windows users, you can monitor the disk queue by opening the Task Manager, then select the Performance tab and lastly click on Resource Monitor (admin privileges required). Look for “queue depth” under the disk section. Queue depths of 0-1 is essentially idle. Depths of 2-5 are busy. Anything more is swamped.

Bonus performance tips

Want some other ideas to speed up Lightroom and your photo editing. Try the ideas below. I’ll be explaining these in detail in a future post –

  • Increase the Lightroom cache size under Preferences
  • Import photos using “Copy as DNG”
  • Learn the keyboard shortcuts and stay off the mouse
  • When exporting, divide the batch by the number of processor cores and run one export per core

That’s all for today. Happy “wed-iting.”

With a Bang!

A single component of being a wedding photographer can be very tough, and very rewarding – constantly working with new people. Not only must we work with brand new couples, but also florists, cake artists, wedding planners and venues. On the one hand, starting a rewarding relationship can be tough. Conversely, new relationships that really blossom can last a lifetime. With new clients, I like to help the process along.

To kick things off with a bang, I always greet new clients with excitement. Weddings are a really exciting time for couples and I want to contribute to the enthusiasm. After the boring contract business is done, I want to make sure the excitement builds right away. I take time to send couples an email right away. I greet them with honest excitement. After all, I really am excited to be working with them and to start a new relationship. This kind of opening helps reassure any client that they made the right decision. The news is filled with sensationalized wedding horror stories, so reassuring your clients can make a big difference.

A week later, I follow-up with step two. No, I don’t send them some FAQ document or more things “deal” with. Instead, I send them a simple gift, and the gift is something personal to me. A core component of my brand is the idea of a “gift,” so offering my clients something at the beginning really helps to under-score my brand.

If this concept sounds right for you, but you feel it might be too expensive, you’re be over-thinking it. The gift I offer is small and inexpensive. What’s important is that the gift is personal to me. So how did I arrive at this specific gift?

  • I often greet clients in my home-office with fresh cookies. It’s just a great way to start a meeting!
  • The sweet treats are a specific memory from my youth that I am excited to share. Hopefully, this creates a personal connection.
  • Last, I want to underscore my gratitude with personalized thank you note.

In the future, I will be adding some more components that will allow the welcome gift to be personal to my clients as well. Are sweet treats not right for you? All that’s needed to come up with something unique and personal to you is a small time investment.

How to build great relationships with wedding clients

 

On a completely random note, business has been growing by leaps and bangs lately. So much so that the shipping department needed a new employee. I recently added “Hector” to the staff 😉 I expect he will improve productivity. And yes, I do name inanimate objects around the office. Weird, but that’s me.

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